In spring 2012, at the Auto China show, Mercedes-Benz presented the Concept Style Coupé to an enthusiastic public for the first time as its vision of the new four-door coupé. It had breathtakingly sporty proportions and a muscular, dynamic and progressive design. Just under one year later this automotive dream has become reality, and is entering series production in practically unchanged form. CLA is the name given to this latest member of the model family, and as a four-door coupé it is founding a totally new segment. It follows the idea of the CLS, whose concept has been imitated by many others since its debut.
The design idiom that makes the exterior so special combines with carefully selected, high-grade materials to underline the high perceived value. All the trim surfaces are galvanised in silver-shadow, achieving a metallic visual effect with “cool touch”. To accentuate the sporty character even further, the CLA has integral seats in both the front and rear.
There are numerous aerodynamic improvements such as the low A-pillar, the aerodynamically optimised exterior mirrors and extensive underbody panelling. The overall result is very good airflow characteristics, which in turn contribute to a low fuel consumption. Mercedes-Benz has given the latest family member powerful engines developing up to 155 kW (211 hp), the Direct-Steer system as standard, an optional sports suspension and the latest generation of the optional 4MATIC all-wheel drive system. The technical highlights of this new design icon also include numerous driver assistance systems, including a further development of the radar-based Collision Prevention Assist, Attention Assist drowsiness detection, the well-proven Lane Tracking package with Blind Spot and Lane Keeping Assist and Adaptive Highbeam Assist. The CLA is also very well-equipped for the future: all the petrol models and the top diesel model of the new Mercedes-Benz CLA already meet the Euro 6 emission limits only coming into force in 2014.
All CLA-Class models are powered completely by four-cylinder engines, including a choice of 1.6 L and 2.0 L petrol an 1.5L, 1.8 L and 2.1 diesels. Most of the engines come in a range of different states of tuning, and all include a stop-start facility.
CLA 180, CLA 180 BlueEFFICIENCY Edition, CLA 200, CLA 250, CLA 220 CDI. CLA 200 CDI, CLA 250 4MATIC are set to go on sale in autumn of 2013, followed by CLA 45 AMG 4MATIC in September 2013, CLA 180 CDI, CLA 200 CDI 4MATIC, CLA 220 CDI 4MATIC in 2014.
It will be the most aerodynamic production vehicle on sale beating the previous most-aerodynamic, another Mercedes, the 2011 coupe version of the Mercedes-Benz C-Class. The yet to be launched CLA 180 CDI Blue Efficiency will be even more aerodynamic.
The new CLA will be assembled in Mercedes Benz factory in Hungary. It’s price should be arround $29,900, which makes the CLA the cheapest Mercedes-Benz ever offered in the US. Mercedes-Benz is aiming at the younger buyers, dubbed as the “baby CLS”, the CLA is definitely well positioned with its official European debut set for Geneva Motor Show. We can only say: A new star is born! This car will certanly be a huge success for Mercedes Benz and we can’t wait to see it on the streets!